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[태국] 태국 관광청(TAT)은 디지털 혁신을 지원하기 위해 향후 6개월 이내에 민간 디지털 회사를 설립하는 것을 목표로 하고…

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작성자 까마 (121.♡.87.206) 댓글 0건 조회 6회 작성일 21-10-14 12:51

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[THAILAND ECONOMIC NEWS] Good morning everyone I am Rumi Dhar from Kama Group.
Here I have important THAILAND economic news to share with you which is as mention under.

The Tourism Authority of Thailand (TAT) aims to establish a private digital company in the next
six months to support its digital transformation and help in generating 2.4 trillion baht from
high-spending travellers by 2023.

TAT governor Yuthasak Supasorn said the authority would be limited to a 40% share of the
new company so it would not be considered a state enterprise, which can cause plenty of
obstacles.

Being a private firm also means it can recruit more professional manpower by offering
attractive salaries, aiming to drive Thai tourism towards digitalisation, he said.

Another 40% share of ownership will be held by strategic partners in digital fields, while key
tourism associations would be able to hold a 20% share, said Mr Yuthasak.

He said digital asset exchange firms like Bitkub and Zipmex have showed interest in partnering
in this kind of company.

This model would have a similar structure to the Thailand Longstay Company, which was
established in 2001 to offer privileges to long-stay guests. The TAT has a 30% share in this
firm.

Mr Yuthasak said the initial registered capital might be 100 million baht. Capital expenditure
would rely on its annual objectives, but the company should reach the break-even point by
2024, the same year when tourism is expected to rebound, he said.

The key missions for the venture are to develop digital infrastructure for tourism, create big
data for the industry, and launch utility tokens under TAT Coin or non-fungible tokens (NFTs)
that cannot be used for trading.

Mr Yuthasak said the Securities and Exchange Commission already approved the idea of the
TAT Coin, which is similar to an e-voucher, but conducted via blockchain.

In addition to TAT Coin, the authority wants to introduce a "tourism metaverse" or a virtual
world under "TAT World – The Amazing World" to stimulate a digital tourism strategy.



Read more at: https://www.bangkokpost.com/business/2197567/digital-firm-to-aid-tat


KAMA GROUP
New Delhi
Have a nice day 

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